Monday 18 January 2016

The Cost Of Starting Your Own Business

So you have finally decided to take the plunge and plan for that business idea you have been thinking about for a while. As you work through the list of things to consider before you start (aka a Business Plan), there is one vital thing that needs careful consideration and thought to help you understand the viability of your idea. – Financial Planning. And more specifically, Start Up Costs.

When planning for your business it is essential to do that number crunching at the start. The start up costs required for businesses vary massively and depend on many different factors, mainly your type of business.

Here are some typical start up costs to consider when starting up:

Stock – if you are making or selling a product, you may need to buy a supply of stock to help you get going. For retail businesses, more consideration needs to be given to shop stock in order to fill shelves/rails and present a fresh option for returning customers.
Rent: If you require premises for your business you will need to consider the first month (or two months) rent and possibly a deposit and admin fee. You will also have energy bills and additional costs to consider.
Rates: You may be required to pay business rates to the local authority – 
Business Insurance: This is arguably one of the most important things to research when starting a business. The type of business you are starting will determine the  type and level of insurance needed. Shop round for a range of quotes. 
Marketing and Advertising: Give careful consideration to your marketing plan as you start out in business. Where possible (and appropriate) use free tools such as social media to promote yourself. Business cards, websites, leaflets and design can all vary massively in price and the impact of your tools must be considered before spending huge amounts budget on them.
Telephone and Internet: If you are using a separate phone for your business you will need to take into account additional bills/connection fees. This will also apply to internet packages.                                                                                          
Postage: if you run an online business ensure that you factor in your postage costs. Not accounting for postage costs can seriously eat into your profits to it’s important to consider this from the outset.
It is crucial to be realistic about these costs from the outset as underfunding can often be the downfall of new start up businesses.

You may want to start with a ‘wish list’ and work backwards from there and you should always consider when your income from sales will come into the business (Cashflow) as you might need to plan for the first few months costs initially.

A carefully thought out financial plan combined with positive market research indications, can be a great recipe for startup success.

Friday 8 January 2016

Top Tips For Creating A Great Plan For Your Business

So you want to start your own business? Before you do anything, a business plan needs to happen! Sitting down to write a business plan might sound like something you don't want to do, when you just want to crack on with starting the business. But believe us, it will be worth it in the long run.

Writing a Business Plan ensures you are on track, have a clear idea and a clear method to carrying out your idea. As part of the #IAmEnterprising competition, you'll need to complete a short Business Plan to be invited along to our Business Bootcamp where you'll hear from experts on how to better your Business Plan. 

But, in the meantime, get your Business Plan started with our top tips! If you need assistance with it, then give us a shout, we're on hand to help out, you can email us on iamenterprising@thewo.org.uk or ring us on 0151 706 8111, or visit Melanie Williams in the Learning Exchange Centre who is on hand for helping you with your Business Plan! 

So, here are #IAmEnterprising's Top Tips for your Business Plan!

Be Organised and Focused

Okay, we're sorry to break it to you, but having a great business idea does not mean you have a great business. To get ahead, you'll need to write a business plan to encourage yourself to evaluate your idea in detail. 

You can use the #IAmEnterprising Business Plan Brief to keep yourself in track and construct your business idea.

Understand your customer
Researching the market that you are thinking of entering is absolutely essential. Talk to your potential customers and get an idea of how they would react to your product or service. How much they expect to pay for your products and services? 

Can you describe your potential customers’ characteristics accurately in terms of their geographic and demographic profile, their employment status, profession, special interests and membership of clubs. Business customers may be located in a specific area or in a particular sector etc.

Understand your competition

Market research also enables you to get to grips with your competition. What other products and services like yours are out there already? 

Not all businesses stem from a revolutionary idea and many successful businesses are born out of an improvement to an old concept. 

Did you look at your competitors? Do you know their strength and weakness? How your competitors promote their business?  How could you compete with your competitors? What makes you different from them? Would you be able to offer customers something noticeably better, cheaper, easier than what they are used to if you are going to draw them away from the familiar.

Be realistic

Once you know your customer and competition you will be able to define your marketing plan where you lay out the products and services you are going to offer, how much you are going to charge, how you would promote your business, would the business operate from online or a venue? How are you going to brand your business i.e. business name and logo?

The final part of the business plan will be focus on the start-up cost and projection of income. You will need to consider all the costs of setting up and be realistic. Projected sale is used to set out realistic targets you would like to achieve in the first 12 month.



And if you want to find out more, get in touch by emailing iamenterprising@thewo.org.uk or ringing us on 0151 706 8111